Cinematic portrait by MR REXCELLENT
Josefine JSPortrait / 2026

Rex Keijser Addo · Visual production, direction & consulting

CommercialVisual Creative

Creating premium visuals — and the systems behind them — for brands ready to grow.

View work

01 / Point of view

Better visuals begin long before the camera rolls.

Strategy. Direction. Production. Systems.

02 / Portfolio

Selected work

Selected campaigns and visual stories created to strengthen brands.

03 / Services

From first idea to a smarter way of creating.

One creative partner for the direction, production and ongoing systems behind stronger brand content.

01

Photo & Film
Production

Commercial photography and film shaped around the brand, the audience and the job the content needs to do.

Campaigns · Product & e-commerce · Lifestyle · Brand film · Social & short-form

02

Creative
Direction

Developing the idea before production — from first concept and visual language to a clear, shoot-ready direction.

Concepts · Moodboards · Campaign development · Shoot planning · On-set direction

03

Content
Partnerships

An ongoing creative partnership for brands that need consistent, high-quality content without rebuilding the process every time.

Monthly production · Social content · Campaign support · Creative planning · Ongoing visual support

04

Studio & Workflow
Consulting

Building practical production systems that help in-house teams create better content, faster and more consistently.

E-commerce studio setup · Camera & lighting · Colour & file workflow · Backup & delivery · Podcast & content studios

04 / About

Rex
Keijser
Addo

Creative partner · Production specialist · Systems thinker

Built for the whole visual process.

I help brands turn ideas into visual communication that feels clear, distinctive and commercially relevant. That can mean leading the direction, producing photography and film, or becoming an ongoing creative partner.

I also help teams build the systems behind the work — from e-commerce and content studios to lighting, colour, files, backup and delivery. The goal is simple: better visuals and a smarter way to create them.

05 / Start a project

Planning a campaign, ongoing content or a better production setup?

Let’s build
what your brand needs next.

info@mrrexcellent.com